The Innovator's Bias - Front Matter

Steve, a software developer, quits his full-time job to work on a promising new idea but struggles to secure buy-in from co-founders and investors. He decides to work on his project on the side, but when a new competitor emerges, he must find a way to accelerate his progress, or he'll miss the market window.

With the help of a former mentor, Steve learns that to move his idea forward, he must transform his mindset, unlearn old habits, and adopt a new way of working.

In this fast-paced novel, Ash Maurya delivers a story that anyone charged with building and launching products under conditions of extreme uncertainty will recognize. Readers will learn how to effectively communicate their big ideas clearly and concisely, so they secure buy-in from key stakeholders.

Early Praise for The Innovator’s Bias

“I keep reading because it describes how I feel and, most importantly, how to move forward -- in terms of mindset.”
- Ricardo Gazoni

“I am enjoying your series immensely and so appreciate your effort to pull it together!  Your “storyline” is so classic and is what we run into with students all the time (different products, different sectors, but the same lack of focus on customer wants/needs).  I look forward to the next chapters!”
- James Donnel

“Loving it. The first four chapters have been great. Don't pause; finish it quickly.”
- Rajnish Kohli

“I’m totally into the story. It’s a delightful format. Looking forward to more.”
- Mehul Azad

“Really enjoying the story. A lot of it is resonating with me and the position my company is currently in. If only I could figure out how to get the other founders to read it too…”
- Ron Parrott

“Story-telling is on point, maybe a bit too on point….”
- Matthew Danks