About Practice Trumps Theory

I’ve been obsessed with finding better and faster ways for building successful products for over a decade. My learnings and tinkering have led to several popular tools (Lean Canvas, Traction Roadmap, and Customer Forces) and two best-selling books (Running Lean and Scaling Lean) used by over a million people.

The origin story for all my work starts here - typically as a raw idea that iteratively takes shape across multiple articles, talks, workshops, and if all checks out, a product.

You’ll be able to trace the evolution in thinking from past posts and join me in previewing and shaping the future of the Continuous Innovation Framework.

What to expect:

Weekly tips, advice, and how-tos for early-stage founders, innovators, and product managers.
Mindsets for leveling up your entrepreneurial thinking.

For paying subscribers:

A monthly long-form article that goes more in-depth on tactics.
A front-row seat on cutting-edge techniques, strategies, and playbooks for building the next generation of products that matter.
Early access to new books, tools, and talks.
Current books in progress:
- The Innovator’s Bias (Volume 1) - A novel about getting others to see what you see.
- Next up: The Innovator’s Gift (Volume 2) - A novel about understanding customers to build what they want.
Join in on the conversation, provide feedback, and suggest new topics.